Serving the High Plains
The Village of Logan learned last week it received a $15,000 outdoor marketing grant from the New Mexico Economic Development Department.
Village Administrator Rodney Paris said the no-match grant will be used to print pamphlets, update websites and place print advertisements to publicize the village and Ute Lake.
“A lot of people in New Mexico don’t realize that Logan and Ute Lake are there,” he said. “We want people to know we’re here.”
The village’s grant was among 41 awarded statewide, totaling more than $873,000, plus $1.18 million in matching funds, to support recreation initiatives and expand the reach of live events in 17 counties.
The one-time funding source for the program was part of the U.S. Economic Development Administration’s implementation of the American Rescue Plan Act in partnership with the New Mexico Tourism Department.
Gov. Michelle Lujan Grisham created the Outdoor Recreation Division in 2019 and identified outdoor recreation as a key target sector to diversify the economy.
The division has given over $18 million to fund outdoor access through the Outdoor Recreation Trails+, Outdoor Equity Fund and Outdoor Marketing Grant programs.