MainStreet, Chamber partnering to offer 'cash mob' event

Tucumcari MainStreet is partnering with the Tucumcari/Quay County Chamber of Commerce to offer virtual “Cash Mob” events later this month and December to help small businesses during Very Merry Tucumcari festivities.

“These virtual ‘Cash Mobs’ are a wonderful way to show your love for local businesses this holiday season. One business at a time, we can help save our local small businesses,” Tucumcari MainStreet Executive Director Connie Loveland said in a news release.

More information about Tucumcari’s events will be announced later.

Tucumcari is one of six MainStreet districts using Cash Mob events during the pandemic and upcoming holiday season, according to New Mexico MainStreet. The others are in Raton, Clovis, Las Vegas, Silver City and the Farmington-based Northwest New Mexico Arts Council.

Events are hosted on Facebook Live. where participants bid on items, arrange payment and socialize during the two-hour session. Hosts entertain and educate as they sell items and encourage viewers to shop locally to contribute to their communities. Previous cash mobs have helped businesses stay open and allowed shoppers to buy local goods safely from their homes.

“Virtual ‘Cash Mob’ events are another way New Mexican businesses have adapted during the current health and economic crises,” Economic Development Secretary Alicia J. Keyes said. “I’m proud that NM MainStreet districts are supporting the health and safety of their communities while still being innovative and flexible as they prepare for the holiday shopping season.”