By Liliana Castillo: Freedom New Mexico
The city of Tucumcari has found a new way to market itself.
Tucumcari and Quay County Chamber of Commerce Executive Director Bob Beaulieu produced a 14-song CD that’s all about Tucumcari.
Beaulieu said he began working on the “Songs of Tucumcari” CD in September, three months after taking the job.
“Until then, I had not yet heard any Tucumcari songs,” he said. “I heard one and more and more kept coming up.”
Beaulieu said he figured if he could get 10 songs, he could make a CD. He said he found 18, but could get the proper licensing for 14.
The CD features songs from the 1940s to the present, Beaulieu said.
“Once I got over all the hurdles, and there were a lot of them, I went with it,” he said.
Beaulieu said that after he satisfied licensing requirements, it took three weeks to produce the CD. Beaulieu worked on the case design with help from Danford Dan’s Music Shop, who also helped procure licensing for some of the songs.
“How many communities, small or large, have their own CD? Not many,” Beaulieu said.
City officials agree with him.
Assistant City Manager Mike Cherry said the CD is a good marketing tool.
“It’s good for our residents too,” Cherry said. “We have a unique name and some of the song writers have used it in their songs.”
Portales’ Andy Mason is the only local artist on the CD. He said he was thrilled when he got the call asking to put his song on the CD.
“I’m honored to be a part of it, to be asked,” he said. “Towns like Tucumcari need to be creative about promoting themselves and I think it’s a fantastic idea.”
Mason’s song “There’s Nothing’ to Eat in Tucumcari” is based on a visit to Tucumcari four years ago, Mason said.
He was in town playing with the Fun Brothers Band. A friend of one of the band members invited the band out for steaks. Mason is a vegetarian. He went to the store looking for something vegetarian to eat. He couldn’t find anything except a frozen pizza.
“They laughed at me all afternoon, you know, making fun of the vegetarian,” he said. “The song was a little bit of my revenge but it’s all in good fun.”
Mason will perform at the CD’s premiere with will be held at 4:30 p.m. March 18 at the Chamber’s monthly business after hours event at the Main Street Project office. Afterwards, the CD will be available for purchase at the Chamber and other community events. The CD costs $15.